Client Experience

We were inspired by the late Steve Jobs, co-founder, chairman & CEO of Apple Inc., when we designed the Aura Wealth Management’s client experience.

Steve Jobs believed people didn’t wanted to be experts in computers; they only wanted them to work. We know you don’t want to be an expert in financial services; you just want to know that your financial plan works for you.

Like the products Jobs helped to create, you can rest well knowing that behind the simple and elegant experience, there are sophisticated mechanisms that enable your plan to work. Everything from paperless statements and electronic financial plans and processes to make sure your financial life is always up to date. You won’t have to worry if your loved ones are cared for, if your money is invested properly, or if your business agreements are up to date.

We use the latest innovations from the financial industry. If there is a way to earn you tax free income or make sure your family isn’t left with large liabilities after you pass away, we make certain we are on top of any regulatory changes or product developments that will help your personal situation.

Even though we have technical expertise in financial planning, we care deeply about the relationship we have with our clients and work very hard to nurture them for the long-term. The relationships we have with our clients are our number one priority.

We are here to make your financial experience unique and tailored to fit your life… custom is the standard.

Financial Philosophy

Aura Wealth Management’s financial planning philosophy borrows from Warren Buffett’s 4 Key Factors to Wealth Creation:

1. Manage Risk – Don’t build an ice castle in the sun or a skyscraper on quicksand.
2. Own the Bricks – Property ownership is good, not because it’s always the best investment but because you can take the bricks to the bank.
3. Own Shares – Buy good companies; own castles with thick walls, limited access, deep moats & warriors inside willing to shed blood for the owner -- you.
4. Invest in Self – Investing in your business/profession/career creates your own mutual fund, pension and shares.

We never allow our clients to forget that in order to achieve rule number four, it comes back to rule number one; if you haven’t Managed Risk, you can’t Invest in Self. The fundamentals of Financial Planning are based on risk management.

From these Four Rules evolves one core question: What’s The Problem? Aura’s mission is to ask, discover and solve client problems relating to their financial situation. From this point, all other financial questions are explored for our clients, and solutions are discovered.

Plan Design

Philosophy and design are two very different things in the minds of the professionals at Aura Wealth Management. Client Experience converges with our Financial Philosophy to one focal point -- you.

Aura Wealth Management’s Plan Design is based on the 10 Principles for Good Design. These 10 Principles were developed by Dieter Rams, the German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.

1. Good design is innovative: The possibilities for innovation are not by any means exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end unto itself.
   Aura’s Interpretation: We use the latest technological & financial innovations not for their own sake, but to enhance your plan and experience.
2. Good design makes a product useful: A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
   Aura’s Interpretation: Products and services we recommend always have a purpose and a reason to exist within the context of your plan.
3. Good design is aesthetic: The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
   Aura’s Interpretation: Easy to use electronic cards contain your financial plan and you only need a pocket to keep it, not a library.
4. Good design makes a product understandable: It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
   Aura’s Interpretation: We explain our process and tools needed for your plan in a way that is comfortable and understandable.
5. Good design is unobtrusive: Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
   Aura’s Interpretation: Investment and insurance products are only tools, neither good nor bad. Tools must be appropriate for the job the client asks us to do.
6. Good design is honest: It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
   Aura’s Interpretation: We won’t promise anything we can’t deliver on.
7. Good design is long-lasting: It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
   Aura’s Interpretation: Our team designs plans that are enduring but not static. This allows for your plan to evolve along with your life.
8. Good design is thorough down to the last detail: Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
   Aura’s Interpretation: There is a reason for every product, there is a reason for every appointment, and there is a reason for every phone call.
9. Good design is environmentally-friendly: Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
   Aura’s Interpretation: We use Socially Responsible Investing techniques, we use paperless statements and your financial plan is provided electronically.
10. Good design is as little design as possible: Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
    Aura’s Interpretation: If we can build your financial plan in two meetings as opposed to four without impacting its effectiveness, we will. If we can achieve your goals in ten years instead of twenty, we will.

Evolution of the Plan

Aura’s expectation of our clients is that they be available at least annually for a comprehensive review of their plan. We commit to being personally available at any time to answer any questions you may have. Market updates and portfolio reviews are emailed to our clients quarterly.

Aura Wealth Management’s expertise centres on holistic financial planning with a specialization in tax efficient investment strategies for businesses, professionals and their families. We provide our clientele with financial, investment and estate plans tailored specifically for the life goals and financial needs of each individual or group. Our customized solutions have provided many with the necessary tools to solve both simple and complex financial dilemmas.

Accountants, lawyers or any other professionals you work with are consulted before implementing your plan; coordination is crucial. Aura believes it is imperative that any plan has the input of everyone you work with. If you don’t have professionals helping you, we can refer you to someone who holds the same values as Aura Wealth Management.

Your plan is a living document, a timeline of your life and the events that surround it. And because life is always changing so should your plan. Aura Wealth Management has processes in place to make sure your plan never falls out of sync with your life.

As clients you can expect to receive the following reports:

• Standard monthly statements produced by Raymond James Ltd. that include all detailed account activity during the month
• Comprehensive consolidated quarterly reporting package that includes fees paid, overall portfolio performance, consolidated list of holdings and manager commentary
• Annual projected income schedule produced by Raymond James Ltd.
• Secure online account access available through Raymond James’ web portal
• Holdings reports and income schedules available by request on any business day